Accurate and defensible performance measurement of media campaigns has taken on an even greater level of importance for advertisers amid tightening budgets and heightened expectations. Media channels across the board, Out of Home included, continue to invest heavily in data-driven technologies and new approaches to provide marketers with insights that allow them to clearly understand ...
Good morning, everyone. It’s wonderful to see so many faces this morning after such a wonderful first day of content, spirited conversations, and fantastic social gatherings. I’ve been in this industry for 15 years and every single year I look forward to this event to see all of you. I’m sorry. Y’all. No. All y’all. ...
Political advertisers are utilizing out-of-home (OOH) media like never before. In fact, OOH political ad spend jumped 113% in Q1 2022 over Q1 2021 and 90% over the last midterm election cycle in Q1 2018. Plus, almost ninety percent (88%) of all OOH political ad spend is from local and state campaigns, making the channel the perfect ...
It’s been a busy October for the OOH industry. Over the last two weeks, marketing leaders gathered at Advertising Week New York, Programmatic I/O and Digital Signage Week — of which includes the DPAA Global Summit, AdTECH: OOH and more — to discuss the emerging opportunities in media that exist today. From innovations in technology ...
Coming off two years of COVID-affected economic activity, the OOH industry has a massive opportunity to capitalize on unrestricted consumer movement. People are spending a lot of time shopping in person, and OOH, more than any other channel, provides advertisers the opportunity to reach the people closest to the point of purchase with captivating formats. ...
Geopath’s mission is to provide advertisers a transparent and comprehensive view into the industry’s OOH inventory. Our aim is to power best-in-class audience measurement so marketers can optimize OOH campaigns, measure their impact, and take full advantage of the opportunity to connect with consumers while they are out in the world. To accomplish this critical ...
Over the last few years, there have been many significant changes that have taken place across the world. Key among these has been a trend toward environmentalism and sustainability. In fact, just last month, JCDecaux released the 2030 Sustainability Strategy – a comprehensive plan for sustainability and reduced environmental impact, continuing the work that began ...
For this week’s spotlight, let’s take a look at the market home to the most populated city in Florida – the Jacksonville DMA. Did you know that Jacksonville is the largest city in the contiguous United States by land mass? At over 840 square miles, it is beaten in size by only a handful of ...
For this week’s spotlight, let’s take a look at a market home to one of the Midwest’s fastest-growing cities – the Grand Rapids DMA. Did you know that Grand Rapids gets its name from the Grand River, which snakes its way through the city and across most of lower Michigan? However, the “rapids” themselves ...
The annual NCAA March Madness basketball tournament is officially underway! This rousing tournament has been around for over 80 years now, and has happened every year since 1939 except for 2020 (for obvious reasons). The tournament is one of the largest annual sporting events in the United States, and is beloved by spectators across ...
