Super Bowl LVI is fast approaching, and with the AFC and NFC champions decided, we now know that it will be the Cincinnati Bengals and the LA Rams facing off for the title! Last week, we highlighted the Cincinnati market, home to the Cincinnati Bengals, who are currently one of 12 NFL teams to have ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...
A Message from Dylan Mabin All of us entered 2021 with a bit of fear and trepidation for what the second year of COVID might look like. Now, with 2021 behind us, I am pleased to look back at a year that has given me hope. Though we are still navigating a horrific surge in ...
Having entered into 2021 with a bit of trepidation for what the second year of COVID might look like, I am pleased to look back at a year that has given me hope for 2022 and beyond. Though we are still navigating surging cases, variants and more, the rates of vaccinations and people getting back ...
The GO2022 Geopath/OAAA Out of Home Conference & Expo is the premier event in Out of Home as it brings together all segments of the industry…buyers, sellers, suppliers, and adtech! May 16th – 18th, 2022 JW Marriott Marco Island Beach Resort FL #GO2022OOH
As noted in the recent announcement about the relaunch of the Impression Variation Dashboard, the 2021 Midyear Forecast has been trending very well versus the weekly observed data we are collecting with 95% of markets within ±10% of the current forecast for the past 5 months. Given the strong performance of the midyear forecast, Geopath ...
OOH industry organization Board also elects Vice Chair from Talon-Buntin to the Executive Committee and new members from Dentsu International, Sightline, Vector Media and Wilkins Media Company New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election ...
Geopath is pleased to announce that the Impression Variation Dashboard is again available in the Insights Suite. We thank you for your patience as we worked to refine the capabilities of the current Impression Variation Dashboard and conducted additional testing. We are also happy to report that the 2021 Midyear Annual Forecast is trending very well ...
New Insights Suite User Guides We are excited to announce the release of four new Insights Suite User Guides. Working closely with our Futures Council, we are developing a series of guides that provide step-by-step guidance on some of the most common workflows in the Geopath Insights Suite. User Guides currently available: Using the Workspace ...
Please see below for notes on recent updates to the Geopath Insights Suite and API. Reach and Frequency Update for Place-Based Media There was a scheduled update over the weekend to the API and Insights Suite to address an identified issue of higher-than-expected reach for place-based media. Previously, reach and frequency for place-based media was ...
