For today’s Fast Fact Friday, we at Geopath wanted to give everyone a refresher on audience segmentation – as there will be over 8,000 different audiences to choose from within the new Geopath Insights! Check out the one-sheet below to understand more about audience segmentation, the data sources that allow the process, or anything else! This, and many, many more training ...
Geopath has officially opened the “call for speakers” for breakout sessions at the 2020 OOH Media Conference and Expo! The conference will be taking place April 27-29, 2020 at the JW Marriott Phoenix Desert Ridge in Phoenix, Arizona. Geopath is currently inviting speakers from a variety of fields, including but not limited to OOH, who ...
As the OOH industry prepares for the launch of the new Geopath Insights, business as usual will no longer be business as usual. To ensure a smooth transition, Geopath worked collaboratively with its Futures Council to develop a set of Best Practices, Standards, and Protocols to serve as guidelines for planning, buying, and selling OOH ...
According to AAA, this Labor Day weekend will have the lowest gas prices in three years with a national average of $2.58 a gallon – $.25 less than last year. For most people, more affordable gas means more miles driven. For those of us in the OOH industry, that means more people seeing our ...
Happy National Roller Coaster Day! National Roller Coaster Day has been celebrated every year on August 16th since 1986. And the out-of-home advertising industry should really be celebrating. According to data from Kantar, “Amusement, Water and Theme Parks,” lowered their overall ad spend by 1.5% last year, decreasing spending on display ads, print, and ...
These days, there is a lot of buzz about ride-sharing and autonomous vehicles, but the fact is, Americans are driving more now than ever before. In the last 5 years, the number of registered vehicles in the United States has grown 11% to more than 276 million. That adds up to a lot ...
This January, CBS released a report listing all of the generations by birth year. Somehow, they forgot to list Generation X, people born between 1965 and 1980. This resulted in quite a bit of hysterical banter on Twitter, and a suggestion that the cohort be renamed the “Forgotten Generation.” The advertising industry would ...
Yesterday, OOH Today ran highlights featuring questions people had asked on www.cohoot.com. One user asked, “How can we get auto dealerships to move dollars back to OOH?” The fact that there aren’t more dealership dollars being funneled into out of home advertising is mind boggling. We took a look at our data, and only 37% of people ...
You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...
