OAAA and Geopath are pleased to announce the return of the Local Case Studies Contest to generate quantifiable proof of the value of OOH within local ad communities. All submissions will be evaluated for meeting the criteria below. Those submissions that meet the criteria will be judged, and winners will be awarded: Five individual ...
Jim joined the Geopath Board of Directors in 2017, and we are incredibly grateful for his time, his expertise, and his dedication to the industry. Tell us a little bit about Stott Outdoor. Stott Outdoor Advertising is an outdoor advertising company founded in 1949 and operated by the founder until 1991, at which time myself ...
NEW YORK (PRWEB) – December 28, 2017 Geopath, the not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today revealed that 44 agencies and out-of-home media owners joined the organization in 2017, representing a 10% increase in overall membership. Geopath continues to strengthen its membership base as the company prepares for the launch ...
NEW YORK (PRWEB) – December 12, 2017 Geopath, a not-for-profit organization providing audience location measurement to the out-of-home (OOH) industry, today opened the official “call for speakers” for the GO2018 Out of Home Media Conference & Expo, taking place May 7–9 at the JW Marriott in Austin, TX. Geopath is currently inviting experts from a ...
New York, NY (PRWEB) – December 11, 2017 Geopath, a not-for-profit organization whose mission is to provide audience location measurement to the out-of-home (OOH) industry, today announced the integration of SQAD’s OOH cost database into the company’s OOH Plan platform, Geopath’s market averages planning tool. Geopath members who are also SQAD subscribers will now have ...
Geopath’s new unified password authentication system is live! What does this mean? As of today, users can log into all our tools – ADS, OOHPlan, S/HE-Beta, and the geekOUT library – using the same email address and password. This change in protocol will allow for a more simplified user experience, as well as a higher ...
Labor Day marks the end of summer, and for many, is one more chance for a fun and relaxing long-weekend activity, whether it means going for a swim or just having a cookout with friends. For some, a trip to the beach or the lake may be this weekend’s activity. An average of 40% ...
Our geekOUT Library is full of infographics, data, and presentations that are all available to our members. We’d like to spread the knowledge! Billboard Insider will be running a “Geopath Market Spotlight” featuring a different DMA infographic every week. To see the first week’s spotlight on San Francisco, head here. To learn more about the ...
Take a listen to the “One-on-One Podcast” from DM News, featuring Geopath President Kym Frank. During the interview with DM News’ Executive Editor Kim Davis, Kym discusses the rapidly changing OOH Ecosystem, and how new technology and innovations are changing the landscape of the industry. In discussion, Kym also talks about Geopath’s capabilities, how Geopath ...