2025 Planning Dataset to Become Default on November 17

The preview period for the 2025 Planning Dataset will end on Sunday, November 16th. On Monday, November 17th, the 2025 planning dataset will become the default transactional planning dataset within the Geopath Insights Suite and API. This decision follows the continued efforts, evaluation, and review made by both the Insights Committee and the Geopath team.

We appreciate our members’ participation and engagement during the review period. The additional time allowed media operator members the opportunity to complete internal reviews and gain an understanding of the revised audience metrics while also providing Geopath with an opportunity to continue to educate its membership on our most comprehensive dataset to date.

We are available to answer any questions and provide guidance to our members as they integrate the updated planning dataset into their systems. We encourage you to reference our comprehensive 2025 Dataset Support Materials or reach out to the GeekOUT Team at geekout@geopath.org for more information.