Kelly Peppers, Managing Director @colossalmedia Out of home is constantly evolving and one of the concerns of many industry leaders, is whether the industry is moving fast enough to meet consumers. We here at TAB caught up with Kelly Peppers, Managing Director at Colossal Media to offer her take on the burgeoning industry and ...
“What can I help you with?” – Siri, aka Susan Bennett, the original voice of Siri on the iPhone, is booked to help us handle speaker introductions and make conference announcements throughout The BIG Picture general sessions. That’s right, original Siri will be ‘in the house.’ And that’s not all … For 2016, TAB/OAAA introduces ...
Claire-Marie Panno of Posterscope penned an opinion piece on LinkedIn, highlighting a recent study conducted by BrandScience. This study demonstrates the positive ROI lift generated by OOH in cross-platform campaigns. Her thoughts can be read here. She writes: Agencies, Advertisers and Operators in the USA must take on the challenge to prove that OOH performs ...
In conjunction with the TAB, the OAAA is hosting a “Local Sales Case Studies Contest!” The prizes include: Five individual $100 prizes One grand prize trip to the TAB/OAAA Out of Home Media Conference & Expo in Boca Raton, FL April 18-20 (including registration, airfare, hotel and $250) The deadline is March 22nd! We’ll review ...
