Geopath Announcement| Impression Variation Dashboard
Impression Variation Dashboard Now Updated with Midyear Annual Forecast

Geopath Announcement| Impression Variation Dashboard <br/> <span style='color:#000000;font-size: 18px;'>Impression Variation Dashboard Now Updated with Midyear Annual Forecast</span>
The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...

2021 Midyear Annual Forecast Materials
A message from Geopath

2021 Midyear Annual Forecast Materials <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...

2021 Midyear Annual Release to Become Default Forecast on June 22nd
A message from Geopath

2021 Midyear Annual Release to Become  Default Forecast on June 22nd <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
Earlier this week, a preview release of Geopath’s 2021 Midyear Annual Forecast (Jun 2021 – May 2022) was made available in the API and Insights Suite. This midyear update is the first step in Geopath’s long-term goal of introducing more frequent forecasts and will be followed by another update planned for later this year in October. See the chart below for more details.   As the OOH industry prepares for this midyear release to become the ...

Midyear Annual Forecast Release Notes
A message from Geopath

Midyear Annual Forecast Release Notes <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
The preview release of the 2021 midyear annual forecast is now available within the Insights Suite and API. Please see below for some important notes related to the release. For those accessing the 2021 midyear forecast via the API, packages have temporarily been limited to 100 units. This restriction will be removed by Wednesday, June 16th.   For those accessing the 2021 midyear annual forecast via the Insights Suite ...

Geopath Announcements | Looking Ahead

Geopath Announcements | Looking Ahead
Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...

Geopath Member Spotlight: Swiftmile
A conversation with Joel Martin, Vice President of DOOH at Swiftmile

Geopath Member Spotlight: Swiftmile <br/> <span style='color:#000000;font-size: 18px;'>A conversation with Joel Martin, Vice President of DOOH at Swiftmile</span>
Worlds colliding   How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...