20 Quick Facts As We Enter Campaign Season
More from Geopath on politics and OOH

20 Quick Facts As We Enter Campaign Season <br/> <span style='color:#000000;font-size: 18px;'>More from Geopath on politics and OOH</span>
The discussion around political advertising spend and OOH has ramped up as we enter campaign season! For those “Cohooters,” you may have noticed a number of inquiries on the topic as well. In a recent Friday Fast Fact post, we provided some insights into political audiences, and how to use Geopath Insights to target these segments. For today’s ...

The Super Mario Of OOH — ’Level Up’
geekOUT Fast Fact Friday

The Super Mario Of OOH — ’Level Up’ <br/> <span style='color:#000000;font-size: 18px;'>geekOUT Fast Fact Friday</span>
  It is probably not surprising that the Geopath team loves video games – but so should you. According to Kantar AdSpender, the Video Game category significantly increased their spend in out-of-home advertising in 2019.   Typically, the category’s biggest month of spending across all channels is in November right before the holidays. This year, ...

Geopath Named Street Fight Innovator Awards Finalist
Geopath selected as a finalist for ‘Best Analytics Platform’

Geopath Named Street Fight Innovator Awards Finalist <br/> <span style='color:#000000;font-size: 18px;'>Geopath selected as a finalist for ‘Best Analytics Platform’ </span>
New York, NY, October 24, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has been selected as a 2019 Street Fight Innovator Awards ‘Best Analytics Platform’ finalist for its new measurement system, the Geopath Insights Suite.   Previously, Geopath measured several forms of OOH ...

The Late Erwin Ephron’s Measurement Contributions Still Ring True
Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.

The Late Erwin Ephron’s Measurement Contributions Still Ring True <br/> <span style='color:#000000;font-size: 18px;'>Article by Geopath President, Kym Frank, on advertising visionary Erwin Ephron.</span>
The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron.  He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...

OOH Advertising Trade Association, Geopath, Launches New Methodology
Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats 

OOH Advertising Trade Association, Geopath, Launches New Methodology <br/> <span style='color:#000000;font-size: 18px;'>Geopath Insights solution provides buyers, sellers and agencies with more granular metrics, advanced audience targeting, and new measured formats </span>
New York, NY, October 2, 2019 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that its Insights platform has been approved and launched as the industry currency for OOH measurement.   The approval was made by a vote of the Geopath Board of Directors at the board ...