Geopath Market Spotlight | Albuquerque-Santa Fe DMA
GeekOUT Fast Fact Friday

For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA.  Let’s first take a look at some more specifics about this DMA!    With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...

The Future of Geopath: Looking Ahead

22. September 2021 Geopath News 0
The Future of Geopath: Looking Ahead
The Future of Geopath: Looking Ahead   As the organization now looks to the future, Geopath is excited to announce that by a unanimous vote of the Board of Directors, Dylan Mabin has been promoted to EVP of Operations and will also serve as Acting President responsible for overseeing the administration, programs, and strategic plan ...

Geico In 8 Of The Top 10 While McDonald’s Tops In 63 Markets
GeekOUT Fast Fact Friday

Geico In 8 Of The Top 10 While McDonald’s Tops In 63 Markets <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library.    As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report.        In looking ...

Understanding POPFACTS®
A message from Geopath

Understanding POPFACTS® <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...

Geopath Announcement| Impression Variation Dashboard
Impression Variation Dashboard Now Updated with Midyear Annual Forecast

Geopath Announcement| Impression Variation Dashboard <br/> <span style='color:#000000;font-size: 18px;'>Impression Variation Dashboard Now Updated with Midyear Annual Forecast</span>
The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...