Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020.
Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, Sr. Manager, Connections Planning & Investment at The Coca-Cola Company, and Ryan Laul, President, OMNet at Omnicom Media Group.
Chris Olsen, President at Rapport U.S. and Christopher Grosso, COO at Intersection, have been elected to the Geopath Board of Directors, and Jane Clarke, CEO and Managing Director at the Coalition for Innovative Media Measurement (CIMM) joins the Board as a representative from the Advertising Research Foundation (ARF), of which CIMM is an affiliate.
“As Geopath continues to navigate the everchanging advertising ecosystem and works to evolve OOH measurement through the use of data, having a group of experienced and innovative industry leaders on our board is instrumental for our organization,” said Kym Frank, President of Geopath. “With over 1,000 individual member companies, representing more than 380 organizations throughout the country, having a diverse set of representatives on our Board allows for all of our industry members to feel that their needs are recognized and that they are a valued member of the Geopath community.”
“With a wide variety of data and measurement available for advertisers, OOH is a major player in the industry, so I am very excited to join the Geopath board and learn more about the data inputs and how a Joint Industry Committee operates,” said Jane Clarke, CEO and managing director, CIMM and first-time Geopath Board of Directors member. “I also look forward seeing how the OOH and cross-platform measurement ecosystems can gain insights from one another in order to make buying, selling and measuring advertising across all platforms a more seamless process for all.”