Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd. Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels. According to the data, ...
We hope everyone is doing well, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today we are sharing an updated ...
As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. Recently, we used some of the resources available to Geopath members to compile a report analyzing the top OOH spenders in each of the top 100 DMAs ...
Similar to some of our recent blog posts, we at Geopath wanted to highlight another great OOH campaign ran by one of our members, thanking the heroes in the healthcare industry for all they are doing during these times. The Buntin Group, through its subsidiary Buntin Out-of-Home Media, today unveiled an outdoor advertising campaign ...
These are unprecedented times, and Geopath is prepared to support the OOH industry in whatever way we can. One of the ways we can provide assistance is through our data and insights, pulled from our own tools, or through our other extensive resources. For today’s Friday Fast Fact, we wanted to extend our gratitude ...
SafeAuto launched their “Insurance For The Rest of Us” campaign earlier this year, with the intent of reaching consumers that feel overlooked by other insurance companies. The campaign appeared on multiple advertising channels, including out of home! With creative content that is fun, eye-catching, and diverse in its messaging, we’re sure the ads caught the attention of ...
New York, NY, February 7th, 2020 – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced that it has issued more than 1,500 certificates through its online Learning Lab. Introduced in September 2019 to support the launch of Geopath’s new Insight tool, the Learning Lab is an online platform ...
REGISTER NOW! Don’t miss out on the GO2020 Early Registration Discount! The GO2020 Geopath/OAAA Out of Home Conference + Expo is the premier event in Out of Home as it brings together all segments of the industry… buyers, sellers, suppliers, and AdTech! The last day to take advantage of the early registration discount is ...
The advertising industry has spawned amazing visionaries, but it is hard to match the wisdom of the late, great Erwin Ephron. He has been called “the father of modern media planning,” and “the inventor of ‘recency,’” and, as the anniversary of his death approaches, I’ve been thinking about how valuable his contributions to measurement have ...
