It’s safe to say McDonald’s utilizes OOH in some of the best ways possible. Great eye-catching visuals and creative campaigns make sure passersbys take note of the fast food chain’s advertisements. This shouldn’t be news to anyone, yet they once again made headlines last month with a very subtle, but effective campaign that had people ...
Geopath has a wealth of data which can provide you insights to run your out of home business better. Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. For today’s Geopath Spotlight, let’s take a look at ...
From Hulu and Netflix, to Apple TV and Amazon Video, new video streaming services continue to seemingly appear out of nowhere. The list of OTT (over-the-top) media outlets is only growing as well, with Disney+, NBC/Comcast’s Peacock, and HBO Max rolling out in 2020, creating plenty of options for people to “cut the cord” on ...
Yesterday was “National Love Your Pet Day,” so we hope you pampered your furry, feathery, or scaley friend! Whether you brought home their favorite treat, a new toy, or took them on an extra-long walk, we’re sure your companion loved the extra attention. Check out our own Geopath Pup, Lisa, sporting her “Who’s Your ...
It’s Valentine’s Day! We hope the holiday didn’t sneak up on you, making the past few days a series of last-minute shopping trips for your significant other. Always a popular gift, jewelry! For today’s geekOUT Fast Fact, we thought it would be fun to take a look at the jewelry industry. According to ...
Whether you’re visiting the site to watch a new video from your favorite artist, learn a new skill, or to just pass the time, chances are we have all visited YouTube at least once recently. While many use YouTube purely for entertainment, it has evolved into an educational resource for people wanting to learn ...
This coming Sunday, millions of viewers will be tuning into the Super Bowl, in what should be a great match-up between the Kansas City Chiefs and San Francisco 49ers. However, another head-to-head heavyweight battle will also be taking place as advertisers spend millions of dollars competing to reach those tuning in. Almost as much ...
It’s a new year and everyone is ready to make the most of 2020. New Year’s resolutions are still going strong (hopefully), and everyone is making big plans to better themselves, try new things, or visit new places. But where could one find the time or money to do all they have planned? By winning ...
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform. The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...
If you’re excited to tune into Monday night’s 2020 NCAA National Football Championship, you’re not alone. The match-up between LSU and Clemson should make for an entertaining game, and fans watching the game at home or attending in person should be in for a show. Although Monday night will be one of the biggest ...
