Today we are sharing an updated version of our weekly DMA deck that now includes travel trends from every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of July 13th. According to the data, average daily miles traveled in many markets continues to grow and stabilize, ...
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party. Over the past several ...
Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd. Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels. According to the data, ...
As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. Recently, we used some of the resources available to Geopath members to compile a report analyzing the top OOH spenders in each of the top 100 ...
The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past three months. According to the data, this week marks the tenth consecutive week ...
As we prepare for the reopening of markets throughout the country, Geopath is working to provide as much data as possible to support the OOH industry and our members. Recently, we compiled a report for Geopath members analyzing OOH spending in each of the top 100 DMAs around the country. The full report is available to all ...
We hope everyone is reading this blog post in good health. The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...
