Do you know how audience composition is calculated, or why it is an important metric in understanding the quality of impressions for a particular OOH unit? Composition expresses the percentage of a unit’s impressions that are made up of a particular audience. It is calculated by dividing the target audience impressions by the total audience ...
You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...
This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign. Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media. See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising. Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit. The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...
What does the term Universe mean when we talk about OOH measurement? Any guess? Universe is the population of the group measured and is based on two components: the demographic profile and the geographic area. Check out the one-sheet below to understand more about why it is important and how demographics and geography impact the universe you are ...
Should I optimize reach or frequency? In a perfect world, both reach and frequency would be maximized. However, most advertisers don’t have budget to emphasize both; therefore, a decision must be made in favor of one or the other. Check out the one-sheet below for some guidance on how decide. This, and many, many more training materails are ...
What is an OOH impression? How is it determined? Can one person generate more than one impression on a single ad unit? Here is an overvew explaining everything. This one-sheet, and many, many more are available in our geekOUT Library. We encourage all of our members to check it out.
New York, NY, April 30,2019 — Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, today announced that it has added measurement of place-based advertising to its Insights Suite. This addition makes it possible for buyers and sellers, for the first time, to have a more comprehensive ...
This week was all about the environment! Monday was Earth Day and don’t forget to plant a tree because today, Friday, April 26, 2019 is Arbor Day. Denis Hayes, environmental activist and coordinater of the first Earth Day in 1970, wrote an interesting piece for Media Post this week. He reached out to our industry ...
Take a read of Clear Channel Outdoor EVP-CMO Dan Levi’s insightful and compelling commentary in MediaPost that underscores the importance of Geopath’s unified measurement system while stressing the need for continued industry wide collaboration. “…we must collaborate via an ecosystem engineered to facilitate data sharing via interconnected systems, all built upon a shared currency like ...
