Geopath is pleased to announce that the Impression Variation Dashboard is again available in the Insights Suite. We thank you for your patience as we worked to refine the capabilities of the current Impression Variation Dashboard and conducted additional testing. We are also happy to report that the 2021 Midyear Annual Forecast is trending very well ...
Decades of OOH I have been working in the OOH industry for as long as I’ve been at YESCO — for 20 years. I actually fell into OOH by accident. I worked in the tech space prior, and like with most tech organizations, they grow really quickly and then fall just as quickly. So, ...
New Insights Suite User Guides We are excited to announce the release of four new Insights Suite User Guides. Working closely with our Futures Council, we are developing a series of guides that provide step-by-step guidance on some of the most common workflows in the Geopath Insights Suite. User Guides currently available: Using the Workspace ...
Please see below for notes on recent updates to the Geopath Insights Suite and API. Reach and Frequency Update for Place-Based Media There was a scheduled update over the weekend to the API and Insights Suite to address an identified issue of higher-than-expected reach for place-based media. Previously, reach and frequency for place-based media was ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital city of Louisiana – the Baton Rouge DMA. Did you know that Louisiana is one of only two US states that isn’t broken up into counties? Unlike the other 48, Louisiana is split into parishes, while Alaska is split ...
“Aaay, OOH is the Coolest!” For today’s GeekOUT Fast Fact, let’s take a look at the market that is home to the largest city in The Badger State and the 38th largest DMA by population – the Milwaukee DMA. Did you know that Milwaukee is the birthplace of the Harley-Davidson Motor Company and is also ...
It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so strong – a continued commitment to move forward toward a shared vision of the future. The mood throughout the events characterized ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the largest city on the Mississippi river – the Memphis DMA. Did you know that Memphis, TN was named after the ancient Egyptian capital, Memphis? In fact, Memphis’ placement along the Mississippi River strongly resembled the ancient capital’s place on the ...
Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the out-of-home industry. Industry leaders from 4A’s, ANA, EMC Outdoor, Project X/ADstruc, Rapport, Talon/The Buntin Group and Vistar Media to serve across various roles New York, NY (October 05, 2021) – Geopath, a non-profit organization that provides the industry-standard ...
