Toni Short on the Benefits of Geopath Training
InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.

Toni Short on the Benefits of Geopath Training <br/> <span style='color:#000000;font-size: 18px;'>InSite Street Media’s Toni Short provides a breakdown of how she delivers ongoing Geopath training to all employees.</span>
When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...

Impression Variation Dashboard Now Live in the Geopath Insights Suite!
Dashboard is now available for Geopath members

Impression Variation Dashboard Now Live in the Geopath Insights Suite! <br/> <span style='color:#000000;font-size: 18px;'>Dashboard is now available for Geopath members</span>
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...

More people are leaving their homes in an average day in every state
COVID-19 Data Update - May 12th, 2020

More people are leaving their homes in an average day in every state <br/> <span style='color:#000000;font-size: 18px;'>COVID-19 Data Update - May 12th, 2020</span>
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...

Top 100 DMAs Report
Report consisting of the Average Daily Miles traveled for the top 100 DMAs

Top 100 DMAs Report <br/> <span style='color:#000000;font-size: 18px;'>Report consisting of the Average Daily Miles traveled for the top 100 DMAs </span>
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here.   For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.

Geopath data shows week over week growth in distance traveled in every US State
A message from Geopath

Geopath data shows week over week growth in distance traveled in every US State <br/> <span style='color:#000000;font-size: 18px;'>A message from Geopath</span>
We hope this blog post finds you and your loved ones safe and healthy.   As mentioned in our previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data.  Over the last two weeks, many states began to ease COVID-19 related restrictions on business and travel. Our data ...

Futures Council Q&A – Part 2
About the Futures Council Members

Futures Council Q&A – Part 2 <br/> <span style='color:#000000;font-size: 18px;'>About the Futures Council Members</span>
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...

Geopath Releasing New Real-time Metrics
Geopath is releasing two new data solutions

Geopath Releasing New Real-time Metrics <br/> <span style='color:#000000;font-size: 18px;'>Geopath is releasing two new data solutions</span>
An Important Message from Geopath Regarding New Real-time Metrics  I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...