As we prepare for the reopening of markets throughout the country, Geopath is working diligently to provide as much data as possible to support the OOH industry and our members. Recently, we used some of the resources available to Geopath members to compile a report analyzing the top OOH spenders in each of the top 100 DMAs ...
When I was a beta tester of the Geopath Insights Suite, I was able to go through the entire platform and training program now available through the Geopath Learning Lab. With the information being so new at the time, I wanted to introduce everyone in my company to this essential platform that would help us ...
We are excited to announce that the Impression Variation Dashboard is now live in the Reports Module of the Geopath Insights Suite. Geopath members can now log-in with their current credentials to run impression variation reports using these data. This directional data set illustrates the average variation by media type and by market across the ...
We hope this post finds you and your loved ones safe and healthy. The Geopath and Intermx teams are continuing to monitor the live population movement data, and compile any relevant information that would be useful to the OOH industry. As we work to quantify the impact of COVID-19 on travel patterns, we will continue ...
To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here. For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.
We hope this blog post finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data. Over the last two weeks, many states began to ease COVID-19 related restrictions on business and travel. Our data ...
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...
It is an understatement to say that these are trying times for the Out of Home industry, but they will not last. We have been through significant downturns in the past. During those periods, however, we have always used the time to prepare for the coming future – which was never as far away as ...
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...