We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy. Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry. Today’s presentation is an updated ...
To help support our members in as many ways possible, we have compiled a report analyzing the top 10 OOH spenders in each of the top DMAs around the country. The report is posted within the Geopath GeekOUT Library, and can be accessed by clicking here. Please log in with your current Geopath credentials. If ...
Nielsen fielded a survey among 1000 adults, which launched on April 30th and closed on May 2nd in order to understand consumer sentiment in light of the COVID-19 crisis that has some interesting insights for the OOH industry. Nielsen found that consumers’ attitudes fit into three buckets: Those among the “Ready to Go” group ...
Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director). As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...
2018 was an excellent year for the Out-of-Home industry and an exciting one here at Geopath too. As the industry continues to increase its need for data and insights, the launch of our new Geopath Insights Suite is helping buyers and sellers transact in ways they have never been able to before. As a ...
When the subject of any discussion is Italy, thoughts typically turn to enchanting vistas, exquisite wines and delicious food. This year, it was also the host of the annual FEPE International Congress, an event that brings together OOH professionals from around the world to network, compare notes and learn from one another for the betterment ...
A message from Nancy Fletcher OAAA President and CEO Aspirational, yes. The goal, says former OAAA Chairman Kevin Gleason (Adams + Fairway), is to make OOH more powerful than anyone has yet to imagine. OAAA’s five-year strategic plan is designed to help the industry get there by making OOH more of a core media buy. ...
Hello everyone! The Geopath team hopes you had an amazing holiday and are kicking off a prosperous New Year! 2017 was an amazing year for our organization and the industry! Let’s take a quick minute to reflect on 2017. GEOPATH INSIGHTS SUITE! In Spring of 2017, Geopath released two highly utilized new tools to ...
