Geopath Training Sessions at the 2024 OOH Media Conference

Featured Session

Strategic Selling with Data:

A Blueprint for Success

Wednesday, May 1st

12:00-2:00pm

Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion at the 2024 OOH Media Conference on how to approach a client’s inquiry from each step of the buying process. The panel will walk attendees through the process of understanding the initial client brief, discuss follow-up questions that inform the planning process, work together to find the optimal units for the plan and present the plan created with the help of informed data.

Panelists will also share best practices for blending market knowledge with Geopath and other data sources to identify the best media to fit the client’s needs. The panel will share ideas for using audience data to find inventory types that clients may not have initially considered in their brief. Finally, our experts will discuss how alternative audience options can open new possibilities when planning with OOH media.

Panelists

Ali Broback

Chief Client Officer, Partner, ODN

Erin Bowling

AVP, Research Services, Lamar

Chris Farnkopf

VP, National Sales, Adkom

Scott Fiaschetti

EVP, Marketing & Member Support, Geopath

Navigating Media Measurement
with Geopath Data

Monday, April 29th

1:00-3:00pm

How do I identify and select the “right” Out of Home units for my campaign? Should I use Total or Target Impressions as my guideline? What is an “Index” and how do I use it?

Join Geopath’s Scott Fiaschetti and Brian Schopper as they cover the essential aspects of media measurement and how to empower clients with a deeper understanding of OOH. In the session, they will discuss the questions and considerations that may come to mind during the buying/selling process and how you can utilize data to answer them.

Presenters

Brian Schopper

Sr. Manager, Member Support, Geopath

Scott Fiaschetti

EVP, Marketing & Member Support, Geopath