It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...
For today’s GeekOUT Fast Fact, let’s travel to back to the Lone Star state and revisit a DMA that we touched on last fall: Dallas-Ft. Worth. In September, we compared first and second quarter spending, and noted the top advertisers spending during these periods in Texas’s largest market. With the release of Kantar advertising spend data for Q4, the Geopath team has compiled two reports so ...
As a reminder, the Workspace Classic module is scheduled to be decommissioned, and will no longer be available in the Insights Suite after April 23rd, 2021. Any market plans or inventory plans previously created using the Workspace Classic module will be accessible in the new Workspace module. Users, however, will need to rerun any inventory plans when opening for the first time in the new ...
Our next bi-weekly release to the API and Insights Suite is scheduled for Monday, April 19th. In preparation, we would like to share a few updates and announcements. Inventory Updates An inventory update was part of the April 19th release. Please click here to see a list of all the new Geopath IDs that have been added to the database as part of the release, or that have had changes to either their status or impressions. As previously announced, the ...
There’s a battle going on right now between brands, and no its not Coca-Cola vs. Pepsi, or Marvel vs. DC. We’re talking about the Chicken Sandwich Wars! If you’re unfamiliar with the Chicken Sandwich Wars, let me explain. Remember the craziness that occurred back in 2019 when Popeyes launched their Chicken Sandwich to their menu in the US? Many Popeyes locations sold out of chicken sandwiches, and oddly enough, a secondary ...
It’s time to enhance, not disrupt Last year, I was asked if the development in data and tech will make OOH relevant and help our industry be a disruptor. First of all, OOH has always been relevant. While data and tech advancements will continue to multiply the options we have to serve the medium, let’s ...
