Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 28th. According to the data, the average miles traveled daily across the US has increased 0.5 miles week over week, now up 74% since the April ...
Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the election of two Executive Committee members and welcomed three new members to the Board of Directors during its Fall Executive Committee Meeting on October 5, 2020. Newly elected to Geopath’s Board of Directors Executive Committee are Joel Braswell, ...
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of September 21st. To see data on your ...
For today’s Fast Fact Friday, we want to continue our series examining the top OOH spenders in DMAs across the country. As mentioned in our previous Fast Fact Friday, the Geopath team recently compiled two new OOH spending reports sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOUT Library. With this new data, we want to not only highlight what advertisers and industries are spending within the market, but also take ...
We hope everyone is receiving this newsletter in good health. Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of September 21st. According to the data, the average miles traveled daily across the US has remained relatively ...
