As the situation remains fluid, the Geopath and Intermx teams have continued to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large.
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of August 3rd.
According to the data, average daily miles traveled in many markets continues to either grow or stabilize, however, some markets that are experiencing spikes of COVID-19 cases are seeing slight declines.
To see data on your market or to view the full report, please click here.