Tell us a bit about Alpine Media Technology Garin: Our mission is to inform skiers and riders so that they can maximize their day on the mountain. Some of the resorts we work with are huge with many destinations, and people can waste a lot of time if they’re unfamiliar with the resort. Therefore, any ...
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...
Streaming music services are a big spender in OOH. In fact, according to Kantar, Spotify increased its OOH spend 31% in 2018, with OOH making up 40% of the company’s media investment. Those of us in the out-of-home industry know this a smart move, however, there is also data to back this up. ...
