You may already be well-versed in GRPs and TRPs when it comes to understanding OOH measurement, but do you know how advertisers judge a medium’s ability to cost-efficiently deliver an audience or market? There are three main media cost parameters typically used in traditional media, consisting of unit cost, cost per one thousand impressions (CPM), ...
Last week, Dylan Mabin (Geopath, SVP, Product) and I traveled to Nashville for some meetings with Geopath Board Member, Mark Young, (Buntin Out-of-Home Media, EVP, Managing Director). As the development of the new Geopath measurement system closes in on completion, Jon Carmack (Buntin, EVP, Operations and Technology) and Kenny Dorr (Buntin, Senior Systems Engineer) have ...
New York, NY, June 20, 2019 – Geopath, the not-for-profit organization that provides audience location measurement to the Out of Home (OOH) industry, welcomed two new members to its Board of Directors during their most recent membership meeting, held Tuesday, June 17. Newly elected to Geopath’s Board of Directors is Bernie Shimkus, VP, Director of ...
This week, La Colombe, one of the “largest independently-owned coffee companies,” just launched a multi-market advertising campaign. Featured prominently in their press release is a hand-painted wall executed by Geopath member, Colossal Media. See the press release here ⇒ La Colombe First Ever OOH The mural, Geopath location ID 30616546, which resides at the ...
In addition to social networks like Twitter and Instagram, www.reddit.com is an excellent site to find conversations about, and photos of, unique OOH advertising. Recently, someone posted a photo of this hilarious Clear Channel billboard in San Antonio on Reddit. The gentleman on the billboard told the story behind it: “So basically I dress horribly when I’m ...
