OOH and Voters
With political campaigns beginning to ramp up spending as the 2020 election approaches, for today’s Fast Fact, we thought we’d look at the relationship of voters, and OOH! When it comes to reaching potential voters, candidates should consider spending much more on OOH as part of their advertising mix, as “82% of those who have noticed an OOH advertisement in the past 30 days” are registered to vote! (Simmons Spring 2019 NHCS Adult Study 12-month)
Reaching the Political Audiences We Measure
Westerville, Ohio was the center of national attention this past Tuesday, as the 12 remaining Democratic candidates took the stage for the October Democratic debate. Many people around the country tuned in to learn more about these presidential hopefuls, however we would like to learn more about the audiences that live in the small suburb of Columbus in which the debate was held.
Utilizing our new Geopath Insights, we were able to analyze the OOH we currently measure in Westerville, and segment it into some interesting audiences. Take a look below.
The roadside inventory that we measure in the city of Westerville:
- Reaches an audience that is 11% more likely to be an Independent than the total population of the Columbus, OH DMA. In fact, approximately 36% of the audience reached by the OOH in that city considers themselves to be an Independent.
- In an average week, this inventory delivers more than a half million impressions to Independent voters.
- The audience is 8% more likely to be a Democrat than the population of the DMA.
- The audience is 6% more likely than the DMA to say that they only vote in the Presidential election sometimes…and 5% more likely to say they never vote in presidential elections.
Check out the image below to see some more voting audiences that we currently have within Geopath Insights. Want to check some out yourself? Just log in with your current Geopath Credentials and explore tons of different research content!
For more information about voters and how to reach them with OOH advertising, please feel free to check out our “Politics” research deck, available within the geekOUT Library. Just log in with your current Geopath Credentials and explore tons of different research content!
Want to develop your own geekOUT Fast Facts? please feel free to reach out to your friends at Geopath geekOUT@geopath.org