With the release of the 2021 Midyear Annual Forecast last month, members may have noticed a new audience category, POPFACTS®. Geopath has received a few questions recently asking for guidance on when to use POPFACTS® audiences versus the demographic audiences available within the Population category of the Insights Suite. As such, we wanted to provide ...
The Impression Variation Dashboard has been updated with the Midyear Annual Forecast. Members are now able to compare the recently released Midyear Annual Forecast against the weekly observed data. We thank you for your patience as we worked to expand the capabilities of the current Impression Variation Dashboard and conducted additional testing. Below are answers ...
Earlier this week, a preview release of Geopath’s 2021 Midyear Annual Forecast (Jun 2021 – May 2022) was made available in the API and Insights Suite. This midyear update is the first step in Geopath’s long-term goal of introducing more frequent forecasts and will be followed by another update planned for later this year in October. See the chart below for more details. As the OOH industry prepares for this midyear release to become the ...
The preview release of the 2021 midyear annual forecast is now available within the Insights Suite and API. Please see below for some important notes related to the release. For those accessing the 2021 midyear forecast via the API, packages have temporarily been limited to 100 units. This restriction will be removed by Wednesday, June 16th. For those accessing the 2021 midyear annual forecast via the Insights Suite ...
As announced previously, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history on Monday, June 14th. Geopath is truly excited for the release of our midyear forecast and what the future holds for the data available to our members – and we hope the OOH industry is as well! ...
Worlds colliding How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...
For today’s GeekOUT Fast Fact, let’s travel to back to the Lone Star state and revisit a DMA that we touched on last fall: Dallas-Ft. Worth. In September, we compared first and second quarter spending, and noted the top advertisers spending during these periods in Texas’s largest market. With the release of Kantar advertising spend data for Q4, the Geopath team has compiled two reports so ...
As a reminder, the Workspace Classic module is scheduled to be decommissioned, and will no longer be available in the Insights Suite after April 23rd, 2021. Any market plans or inventory plans previously created using the Workspace Classic module will be accessible in the new Workspace module. Users, however, will need to rerun any inventory plans when opening for the first time in the new ...
March Madness is finally here! After cancelled tournaments last year due to the onset of COVID-19 last March, college basketball fans across the country are more than ready for this year’s games. With first-round games for the men starting later today and the women’s first round tipping off on Sunday, we know everyone is excited to tune into the “Big Dance.” ...
Earlier this year, both the PowerBall and Mega Millions Lottery hit near-record jackpots. As the jackpots kept climbing, people from all around the country scrambled to their local convenience stores and gas stations to try their luck. Even if you’re not a gambler, the idea of turning a $5 ticket into $750 million makes you rethink things! Given that purchasing a ...
