To further support the OOH industry, Geopath has analyzed and compiled data based on Average Daily Miles traveled for the top 100 DMAs across the country. These reports can be accessed by clicking here. For more information, please visit our Live Daily Mobility Dashboard at: https://travel.geopath.io/ or reach out to us at [email protected]. Stay safe and be well.
We hope this message finds you and your loved ones safe and healthy. As mentioned in previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data. As we work to quantify the impact of COVID-19 on travel patterns, we will continue to send updates to the ...
We hope this blog post finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update releases, the Geopath and Intermx teams are continuing to monitor the live population movement data. Over the last two weeks, many states began to ease COVID-19 related restrictions on business and travel. Our data ...
Toni Short: I am a council member representing the media owner side. I have been with InSite Street Media (previously Signal Outdoor Advertising) for 11 years, with roles spanning across Orlando market manager to VP of local sales and now, Director, National Sales & Strategic Marketing. In this capacity I oversee national accounts, government advertising, ...
It is an understatement to say that these are trying times for the Out of Home industry, but they will not last. We have been through significant downturns in the past. During those periods, however, we have always used the time to prepare for the coming future – which was never as far away as ...
An Important Message from Geopath Regarding New Real-time Metrics I hope this message finds you safe and well during these unpleasant times for our nation and the world. Historically, Geopath impressions were used as a forecasting metric in order to predict the audience delivery of an out-of-home (OOH) campaign. They were not intended to provide ...
We hope this blog release finds you and your loved ones safe and healthy. As mentioned in our previous COVID-19 Data Update release, the Geopath team is continuing to monitor the population movement data coming in from our partners at Intermx daily, and keeping an eye on other relevant information that is being published in ...
We hope that this blog post finds you and your loved ones safe and healthy. The team at Geopath is busier than ever before. We are monitoring the population movement data coming in from our partners at Intermx daily, and keeping an eye on other information that is being published in the marketplace. ...
Last month, it became clear that due to the COVID-19 pandemic, we would be unable to hold GO2020, the Geopath/OAAA OOH Media Conference and Expo, in April 2020 as planned. At the time, we considered potentially rescheduling for the fall. However, after careful consideration of the current economic climate and how many events are now ...
Yesterday was “National Love Your Pet Day,” so we hope you pampered your furry, feathery, or scaley friend! Whether you brought home their favorite treat, a new toy, or took them on an extra-long walk, we’re sure your companion loved the extra attention. Check out our own Geopath Pup, Lisa, sporting her “Who’s Your ...
