We hope that all of you are staying safe and staying well. While we know that people across the country are restricting their movement these days to prevent the spread of infection, there is still interesting information coming out of our data sources that we think is important to share. Overall, traffic prior to the ...
This coming Sunday, millions of viewers will be tuning into the Super Bowl, in what should be a great match-up between the Kansas City Chiefs and San Francisco 49ers. However, another head-to-head heavyweight battle will also be taking place as advertisers spend millions of dollars competing to reach those tuning in. Almost as much ...
It’s a new year and everyone is ready to make the most of 2020. New Year’s resolutions are still going strong (hopefully), and everyone is making big plans to better themselves, try new things, or visit new places. But where could one find the time or money to do all they have planned? By winning ...
New York, NY, January 9, 2020 –Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, today announced the relaunch of its enhanced Inventory Explorer platform. The revamped Inventory Explorer tool enables users to map and explore the locations of all of Geopath’s audited roadside and place-based inventory within any DMA, ...
If you’re excited to tune into Monday night’s 2020 NCAA National Football Championship, you’re not alone. The match-up between LSU and Clemson should make for an entertaining game, and fans watching the game at home or attending in person should be in for a show. Although Monday night will be one of the biggest ...
We hope everyone has had a great start to 2020, and a happy Holiday Season! Now that we are already three days into the new year, how has your New Year’s resolution been coming along? If you’re one of the many people who vowed to hit the gym and exercise more, you’re not alone! ...
Using OOH to Reach Voters The sixth televised Democratic Primary Debate was last night, hosted at Loyola Marymount University in Los Angeles. As the election season continues to heat up, political ad spending has greatly increased as well. Across all major media formats, advertising campaigns promoting numerous candidates are trying to target potential voters. 2016 ...
About the Futures Council Members Scott Fiaschetti: I am the SVP, Operations & Strategy at Geopath and am responsible for all strategic marketing and communications efforts. I am also a member of Geopath’s executive leadership team and serve as head of operations responsible for organizational development and policy implementation. Prior to Geopath, I was VP, ...
Streaming music services are a big spender in OOH. In fact, according to Kantar, Spotify increased its OOH spend 31% in 2018, with OOH making up 40% of the company’s media investment. Those of us in the out-of-home industry know this a smart move, however, there is also data to back this up. ...
We hope everyone had a great Thanksgiving yesterday! If you found yourself caught in traffic the past few days, it probably wasn’t surprising as it is one of the busiest travel weeks of the year. This year has been especially busy according to the AAA, as 49.3 million travelers hit the road this Thanksgiving, the ...
