For today’s GeekOUT Fast Fact, let’s take a look at the market home to the most populous city of Maryland – the Baltimore DMA. Did you know that Baltimore is actually an “independent city”? It doesn’t exist within a county, and is the largest independent city in the United States! The city was also home ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital, and most populous city of Indiana – the Indianapolis DMA. Did you know that Indianapolis wasn’t always the capital of Indiana? Though it has been for almost 200 years, there was a 9 year stretch in the early 1800s ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to New York State’s second-largest city – the Buffalo DMA. Let’s first look at who is spending in OOH within the DMA for Q2 of 2021. Like in many other markets, Geico takes the top spot when it comes to OOH spend. ...
In the last handful of years, you may have noticed the amount of “ride sharing” vehicles has skyrocketed across the US. What started mostly with shareable car services has now extended to everything from bikes to electric scooters. In virtually every major city in the US, you can find bike share programs. New York City ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up nearly the entire of the state of New Mexico – the Albuquerque-Santa Fe DMA. Let’s first take a look at some more specifics about this DMA! With two national parks, vast desert terrain, and a rich history, the Albuquerque market provides a unique opportunity to ...
Geopath is happy to announce that OOH spend data for Q2 of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look at some of highlights available this new report. In looking ...
For today’s GeekOUT Fast Fact, let’s take a look at a DMA that makes up the entire of the state of Utah (and then some!) – the Salt Lake City DMA. Let’s first look at who is spending in OOH within the DMA for Q1 of 2021. (Please note, Q2 spending data coming soon!) ...
For today’s GeekOUT Fast Fact, let’s take a look at one of the biggest markets in Florida: Orlando. The Orlando-Daytona DMA is the 18th largest in the country. According to Geopath Insights, there are more than 9,000 spots measured by Geopath within the Orlando market, which generates over 1.3 billion impressions each week! Well known ...
In case you missed it, make sure to check out the support materials on Geopath’s 2021 Midyear Annual Forecast, including last week’s webinar “Understanding Geopath’s Midyear Annual Forecast,” and a list of FAQs detailing the forecast. During last Thursday’s session, the Geopath team discussed how the midyear forecast was developed and provided insight on what ...
It has been well over a year since the pandemic swept over the world and dramatically impacted life here in the US. After enduring an incredibly difficult year in 2020, Geopath members (and people the world over) looked to the future with hope and uncertainly. What would 2021 have in store? Would we return to our former lifestyles quickly, or ...
