A new feature is now LIVE in the Insights Suite! We’re pleased to announce that users can now upload and map custom points of interest. Users can import a list of points of interest, either by address or latitude and longitude coordinates, to create custom place sets for use across Explore. These custom points of ...
Members of Geopath, I hope this note finds you all well. As you may know, yesterday was Dylan Mabin’s last day as President of Geopath. We offer him a heartfelt thank you for his 16+ years of service to the organization and wish him well on his next adventure. As we look ahead, we follow ...
We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans. Please visit the GeekOUT Library for user guides, video tutorials, and more information ...
On April 29th, Geopath unveiled the 2024 updated planning dataset, which is now available to all members across our tools and API. We hope Geopath members have had an opportunity to familiarize themselves with the new dataset over the past few weeks. Geopath and our Insights Committee would like to announce that this preview period ...
NEW YORK April 30, 2024 – Geopath, the not-for-profit organization that provides the industry-standard audience metrics for out-of-home (OOH) advertising, today welcomed three new members to its Board of Directors following its annual Board meeting on April 29. Newly elected for a three-year term are: Josh Scharfberg, CRO at Adams Outdoor Advertising; Jill Rothenhauser, Account ...
We are excited to announce that, as of this morning, the newest planning dataset is now live and available in our tools and API! While it will not become the official transactional dataset for the industry until late May, anyone who desires can immediately begin transacting using the new data. We hope that all members ...
We’re reaching out today to confirm that we remain on track to release the newest planning dataset on Monday, April 29th. The release will include new inventory added since this past November, a wide range of updated inventory, and enhanced place-based data that leverages a more contemporary methodology. While the new dataset will be available ...
After dedicating more than 16 years to Geopath, with the last three as President, Dylan Mabin has decided to embark on the next chapter of his career. Remaining true to his deep-rooted passion and unwavering commitment to the organization, Dylan has graciously agreed to ensure there is a seamless transition and will continue in his ...
It is Geopath’s responsibility as the only chartered measurement body of the OOH industry to produce and maintain a trusted audience measurement planning product that allows our membership, and the industry, to transact confidently. For this reason, Geopath has decided to maintain the existing foundational traffic datasets for roadside and scheduled-fleet media, as the underlying ...
As the first month of 2024 ends, we would like to provide a quick update on the release of the 2024 Annual Forecast. We are preparing to release a preview of the 2024 forecast to allow members the opportunity to review and familiarize themselves with the data and integrate the updated numbers into any proprietary ...
