Over the last few years, Geopath’s core mandate has been to improve and expand its methodologies across all formats of OOH advertising. The objective in undertaking enhancement initiatives is to ensure that our channel has access to a more trusted, accountable, and comprehensive measurement system. Due to advancements in internal processes and available data sources, ...
Briefly tell us about your career in OOH and how you got to where you are today at Rapport As a planner, there is nothing more fun and challenging than working within the world of OOH. It truly was the earliest passion I had in the industry. I began my media career at Deutsch ...
We hope everyone is continuing to receive our newsletter releases in good health. Today we are sharing updated versions of our weekly DMA and Daily Mobility tracking reports, analyzing travel trends at a National, State, and DMA level across the country. These reports are based on average daily miles traveled and refreshed with data through November 22nd. To access the ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past seven months, refreshed with data through the week of November 9th. According to the data, average miles traveled per day remain relatively stable week over week. It is interesting to note that in a ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of November 2nd. To see data on your market or to view the full report, please click here or on the image below.
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of November 2nd. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 26th. To see data on your market or to view the full report, please click here.
The Geopath team recently released two OOH spending reports with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to our members via the GeekOut Library. For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country. For today, let’s venture out to the twenty-third largest DMA in the country and the “Gateway to the West,” St. Louis, MO. We will not only ...
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 26th. According to the data, average miles traveled per day remain relatively stable, hovering between 16.1 and 17.3 miles since mid-June. For the week of ...
