As previously announced, the initial rollout of the 2021 Annual Forecast will be completed by March 8th, 2021. However, in order to give our members time to implement these metrics into their systems, the 2021 release will become the official currency of the OOH industry on March 22nd, 2021. On that date, the 2021 metrics should be used by all members for planning and transactional purposes. In preparation for this significant milestone, ...
Our bi-weekly release into the API and Insights Suite occurred on Monday, February 22nd, 2021. Below are relevant updates and reminders related to the current release. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes A complete list ...
Our bi-weekly release to the API and Insights Suite is scheduled for Monday, February 8th. In preparation, we wanted to share a few updates and reminders. Moving forward we will send out release notes to help our members when there are major changes that may impact inventory or our tools. Release Notes Included in ...
Tell us about your background in OOH. I spent the vast majority of my career in OOH. I cut my teeth in the business at Lamar, where I started back in 2004 in the transit and airport side of the business. During my 10 years at Lamar, I was involved with multiple North American markets ...
Due to significant changes in travel patterns resulting from the pandemic, the 2021 release of the annual update to audience delivery metrics is happening in stages. This year is unique in that this is the first year in Geopath’s history where the travel behavior and travel volume of the US population has been dramatically different than any year prior. Fortunately, due to enhancements put into place ...
A Message from Kym Frank As we closed out 2019, eager to jump into 2020, no one could have predicted how COVID-19 would take hold and completely transform not only the advertising industry, but our everyday lives. Personally, I was very much looking forward to 2020 – OOH’s growth as a channel continued to skyrocket, ...
Geopath’s annual forecast is a key deliverable for the out of home industry each year and one that is inherent in our purpose as an organization. It goes without saying, that the forecast this year is of exceptional importance due to the impact of the COVID-19 pandemic. In developing the 2021 forecast, Geopath leveraged historical data, live activity data, and current models projecting the recovery. The resulting forecast estimates that the impact of COVID-19 on ...
Briefly tell us about your career and how you made your way into OOH Jim Wilson: I worked in the video game industry for many years, where I was creating consumer experiences with massively multiplayer online games, such as Lord of the Rings online at Universal Pictures, and other types of online games and mobile ...
To help support our members in as many ways possible, we have compiled a new spending report analyzing the top OOH spenders in each of the top DMAs around the country. The data for the reports are sourced from Kantar, covering OOH spending from the beginning of July, through the end of September. Geopath members can ...
