Over the past few days, you may have seen coverage on the decision by Nielsen to not include television viewing measured out of home in its ratings. The company later rescinded this decision and now intends to include such viewing. The announcement, however, does not involve and is not related to OOH platforms such as digital place-based media. ...
We hope everyone is continuing to read our updates in good health. The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...
About Mesmerize In the last two years, Mesmerize has gone through major changes – pivoting from a company primarily focused on point of care advertising in doctors’ offices, community-based organizations, clinics, and pharmacies to a more all-encompassing OOH network including place-based OOH and transit working alongside our best-in-class static and digital solutions at the point ...
We hope everyone is continuing to read our Blog releases in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the ...
We hope everyone is continuing to receive our Blog posts in good health. Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available ...
Today we are sharing an updated version of the “Top 100 DMAs” deck, refreshed with data through June 22nd. Continuing the trend shown in earlier releases of this report, consistent growth in average daily miles traveled has been seen in all DMAs analyzed, with some markets nearing pre-COVID traffic levels. According to the data, ...
The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past three months. According to the data, this week marks the tenth consecutive week ...
About Brooklyn Outdoor I started Brooklyn Outdoor in 2013 after moving back to Detroit from Chicago, where I was in the industry for 10 years. Being a Michigan native and coming back to Detroit, It just felt like the right time and place to start a business and give it a shot. The potential for ...
We hope everyone is reading this blog post in good health. The Geopath and Intermx teams are continuing to monitor population movement data, and compile any relevant information that would be useful to the OOH industry. Today’s presentation is an update to the weekly COVID-19 Mobility tracking reports that we have been releasing over the past two ...
