OOH in Nebraska: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 93 counties of Nebraska!

Omaha’s Henry Doorly Zoo and Aquarium is revered for its diversity of wildlife and exhibits, but did you know that the world’s largest indoor rainforest can be found here as well? The Lied Jungle, within the Zoo, showcases a large variety of rare plants and animals, among which you’ll find primates and pygmy hippos!

The Platte River can be found winding its way through Across the entirety of the state. It is actually a tributary of the Missouri River, which in turn flows as a tributary of the Mississippi River, ultimately flowing into the Gulf of Mexico. The Platte River itself also played a key role in the Western Expansion of the United States. Settlers utilized the Platte River as a route to follow on their journeys west, with several famous “Trails” following along the river’s bends, including the Oregon, California, Mormon, and Bozeman trails!

At the state level, Geopath audits nearly 3,800 spots, with inventory coming from 20 different operators! In the state, there is a total population of roughly 2 million.

Here are a few great potential audience segments to be aware of in the state!

Across Nebraska, 24% of people report that they have been to a professional sporting event in the past 12-months, 18% to a theme park, 16% to the zoo, and 22% to a casino. Approximately 64% of the state’s population report that they have been to a Quick Service Restaurant to eat in the past 30-days, and 86% report having been to a sit-down restaurant in the same time period.

Of the 2 million Nebraskans in the state, 37% report that they have spent time on lawn care, 40% have grilled/cooked outdoors, and 32% have done home gardening in the past 12 months. Also, 26% of consumers in the state have purchased athletic shoes in the past year, and 15% belong to a gym/fitness club.

In the coming 12 months, 30% of the population report that they have plans to go on a family vacation, and 31% plan to do some home remodeling.

Here is the infographic for the Omaha DMA!

There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at [email protected]. Additional Market Spotlights will be added over the coming weeks.