OOH in Wisconsin: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across Wisconsin’s 73 counties!

Did you know that Wisconsin is the leading producer in the US of both cranberries and ginseng? 60% of US-grown cranberries come from WI – in fact, the town of Warrens sees their population boom by 250x each year during the world’s largest cranberry festival! Virtually all of the ginseng grown in the US comes from Marathon County; it also produces about 10% of the world’s supply!

At the state level, Geopath audits over 16,000 spots, with inventory coming from 29 different operators! In the state, there is a total population of 5.9 million.

Here are a few great potential audience segments to be aware of in the state! Approximately 24% of the population report that they have been to a professional sporting event in the past 12-months, 18% to a theme park, 17% to the zoo, and 23% to a casino. Of the 5.9 million Wisconsinites in the state, 18% report that they have been biking, 16% have been fishing, and 14% have been camping in the past 12 months. Over 42% of residents report that they have grilled outdoors in the past 12 months. Additionally, 1/3 report that they regularly attend religious services.

2/3 of the state’s population reports that they have been to a Quick Service Restaurant to eat in the past 30-days, and a full 89% have been to a sit-down restaurant in the same time period! According to Geopath Insights Data, there are more dog owners in the state than cat owners, at 27% of the population versus 17%, respectively! There are also more wine drinkers in the state than beer drinkers, with wine leading by a difference of 9% of the state’s population!

In the coming 12 months, nearly 1/3 of the population report that they have plans to go on a family vacation, and nearly 1/4 plan to do some home remodeling.

Here is the latest infographic on the Green Bay DMA!

There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at [email protected]. Additional Market Spotlights will be added over the coming weeks.