August 2024 Release Notes | NEW INSIGHTS SUITE FEATURES!

We are excited to announce two enhancements that were added to the Geopath Insights Suite overnight. Users can now change the “Base Audience” universe used for audience measurement calculations as well as customize the length of plan periods when creating Market Plans.

Please visit the GeekOUT Library for user guides, video tutorials, and more information on these improvements. Additional technical details of these new features can be found in our production release notes now available within the Insights Suite. Geopath will also host a webinar on October 3 at 2pm ET to walk through several use cases and demonstrate how to use these new features. Please click the button at the bottom of this post to register for the webinar.

Additionally, all updates to the inventory database and Insights Suite have been completed and are now fully available. The update to the current planning dataset features the addition of — and revisions to — more than 18,500 spots of inventory. Our next monthly inventory release is scheduled for October 7, 2024. Please submit all inventory for review before the final day of auditing on September 30, 2024.

As always, we remain available to any member seeking support using the API and the updated planning dataset. You can continue to access helpful materials such as the 2024 Current Planning Dataset FAQs via the GeekOUT Library or reach out to the GeekOUT Support Team at [email protected].