OOH in Illinois: The State by Numbers
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 102 counties of Illinois!

Did you know that Illinois is uniquely home to several “world’s largest” attractions? The small town of Casey, IL itself has about a dozen objects recognized by Guinness World Records as the largest in the world, including a rocking chair, mailbox, and windchimes!

Elsewhere in the state, the world’s largest bottle of ketchup can also be found, and is now protected by its place on the National Register of Historic Places. Don’t expect ketchup inside though – this giant roadside attraction is actually a functional 100,000-gallon water tower!

At the state level, Geopath audits over 62,000 spots, with inventory coming from 80 different operators! In the state, there is a total population of 12.7 million.

Here are a few great potential audience segments to be aware of in the state! Nearly 2/3 of the state’s population report that they have been to a Quick Service Restaurant to eat in the past 30-days, and 88% report having been to a sit-down restaurant in the same time period.

According to Geopath Insights Data, there are more dog owners in the state than cat owners, at 24% of the population versus 15%, respectively! Wine drinkers also outnumber beer drinkers in the state by 10% of the total population.

Additionally, 27% of people in Illinois report that they have been to a professional sporting event in the past 12-months, 19% have been to a theme park, 18% to the zoo, and 25% to a casino. Of the 12.7 million Illinoisans in the state, over 1/3 report that they have spent time on lawn care, 40% have grilled/cooked outdoors, and 32% have done home gardening in the past 12 months. Also, 27% of consumers in the state have purchased athletic shoes in the past year, and 17% belong to a gym/fitness club. Nearly 1/3 report that they regularly attend religious services.

In the coming 12 months, 31% of the population report that they have plans to go on a family vacation, and 30% plan to do some home remodeling.

Here is the infographic for the Champaign, IL DMA!

There are more infographics on the way! Don’t see a market you are looking for? Reach out to us at [email protected]. Additional Market Spotlights will be added over the coming weeks.