It’s been a busy October for the OOH industry. Over the last two weeks, marketing leaders gathered at Advertising Week New York, Programmatic I/O and Digital Signage Week — of which includes the DPAA Global Summit, AdTECH: OOH and more — to discuss the emerging opportunities in media that exist today. From innovations in technology ...
With Halloween (my personal favorite holiday!) right around the corner, you may already be noticing winter holiday decorations and sales popping up in stores and online. This is of course not a new phenomenon by any means. For many, Halloween represents the beginning of the holiday sales season. However, I’m sure we’ve all had the ...
It’s not often that the events of a single day have a seismic impact on everything from transportation, to manufacturing, to OOH itself. However, such is the case of October 7th 1913, when Henry Ford introduced the moving assembly line at his Highland Park factory, forever changing transportation as we know it. Ford’s Model T was introduced ...
How In-Store Audio Network Became Stingray Advertising Gary Seem: I started my career at News America Marketing, working on other in-store products and freestanding inserts (FSI’s) that were distributed in the Sunday newspaper. Eventually, we acquired In-Store Audio Network (ISAN) in 2003. Quite honestly, I think we got into this business almost too early. In ...
