For this week’s spotlight, let’s take a look at the “Motor City”, and largest city on the US/Canada border – the Detroit DMA! Detroit has a well-established place in history as the center of the US auto manufacturing industry. But did you know that Detroit is also the first for many other auto-related accomplishments as ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all come ...
New York, NY (February 18, 2022) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced it has promoted five employees and added four staff across various functions. Newly promoted within the Geopath organization are: Brian Ryu, Senior Manager, Transit & Fleet. Ryu was previously Transit ...
For this week’s spotlight, let’s take a look at the “Horse Capital of the World” – the Lexington DMA! As mentioned, Lexington, KY is considered the “Horse Capital of the World”, and for good reason! It is home to several renowned racetracks and associations, including Keenland, which is highly regarded for its thoroughbred champion ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...
Please be advised that we have received several questions from our members regarding unexpected reach results for some inventory plans run using the Workspace Module of the Insights Suite. Geopath is currently investigating to determine the root cause and will provide an update early next week with more information on specific use cases and media types that ...
This upcoming Monday is Valentine’s Day! Did you know that the infamous King Henry VIII was the first to declare February 14th as the official day of celebration for St. Valentine? Through a royal charter in 1537, February 14th was recognized as the official day, even pre-dating the Vatican’s declaration. With the holiday right ...
Join us as we ‘Collaborate with Purpose’ The 2022 GO OOH Media Conference & Expo is the premier event in Out of Home advertising as it brings together all parts of the industry. 2022 GO is about coming together after much time apart, and cultivating a community of collaboration to advance the entire OOH industry. Let’s all ...
Super Bowl LVI is fast approaching, and with the AFC and NFC champions decided, we now know that it will be the Cincinnati Bengals and the LA Rams facing off for the title! Last week, we highlighted the Cincinnati market, home to the Cincinnati Bengals, who are currently one of 12 NFL teams to have ...
