Geopath is pleased to announce that the Impression Variation Dashboard is again available in the Insights Suite. We thank you for your patience as we worked to refine the capabilities of the current Impression Variation Dashboard and conducted additional testing. We are also happy to report that the 2021 Midyear Annual Forecast is trending very well ...
Decades of OOH I have been working in the OOH industry for as long as I’ve been at YESCO — for 20 years. I actually fell into OOH by accident. I worked in the tech space prior, and like with most tech organizations, they grow really quickly and then fall just as quickly. So, ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the second largest city in Washington – the Spokane DMA. Spokane is the 99th largest city in the US, and has a long and fascinating history. In the summer of 1889, the “Great Spokane Fire” destroyed much of the city’s downtown, ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the most populous city of Maryland – the Baltimore DMA. Did you know that Baltimore is actually an “independent city”? It doesn’t exist within a county, and is the largest independent city in the United States! The city was also home ...
New Insights Suite User Guides We are excited to announce the release of four new Insights Suite User Guides. Working closely with our Futures Council, we are developing a series of guides that provide step-by-step guidance on some of the most common workflows in the Geopath Insights Suite. User Guides currently available: Using the Workspace ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital, and most populous city of Indiana – the Indianapolis DMA. Did you know that Indianapolis wasn’t always the capital of Indiana? Though it has been for almost 200 years, there was a 9 year stretch in the early 1800s ...
Please see below for notes on recent updates to the Geopath Insights Suite and API. Reach and Frequency Update for Place-Based Media There was a scheduled update over the weekend to the API and Insights Suite to address an identified issue of higher-than-expected reach for place-based media. Previously, reach and frequency for place-based media was ...
