For today’s GeekOUT Fast Fact, let’s take a look at the market home to the capital city of Louisiana – the Baton Rouge DMA. Did you know that Louisiana is one of only two US states that isn’t broken up into counties? Unlike the other 48, Louisiana is split into parishes, while Alaska is split ...
“Aaay, OOH is the Coolest!” For today’s GeekOUT Fast Fact, let’s take a look at the market that is home to the largest city in The Badger State and the 38th largest DMA by population – the Milwaukee DMA. Did you know that Milwaukee is the birthplace of the Harley-Davidson Motor Company and is also ...
It was such a pleasure being together in person with so many of you at New York Digital Signage Week. The big crowds and engaged audiences truly drove home what makes this industry so strong – a continued commitment to move forward toward a shared vision of the future. The mood throughout the events characterized ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the largest city on the Mississippi river – the Memphis DMA. Did you know that Memphis, TN was named after the ancient Egyptian capital, Memphis? In fact, Memphis’ placement along the Mississippi River strongly resembled the ancient capital’s place on the ...
For today’s GeekOUT Fast Fact, let’s take a look at the market home to New York State’s second-largest city – the Buffalo DMA. Let’s first look at who is spending in OOH within the DMA for Q2 of 2021. Like in many other markets, Geico takes the top spot when it comes to OOH spend. ...
Election follows Geopath’s announcement to develop strategic roadmap for the future of its organization and the out-of-home industry. Industry leaders from 4A’s, ANA, EMC Outdoor, Project X/ADstruc, Rapport, Talon/The Buntin Group and Vistar Media to serve across various roles New York, NY (October 05, 2021) – Geopath, a non-profit organization that provides the industry-standard ...
In the last handful of years, you may have noticed the amount of “ride sharing” vehicles has skyrocketed across the US. What started mostly with shareable car services has now extended to everything from bikes to electric scooters. In virtually every major city in the US, you can find bike share programs. New York City ...
New York, NY (October 1, 2021) – Geopath, the not-for-profit organization that provides the industry-standard currency for out-of-home (OOH) advertising, has announced that U.S. District Judge Lewis Limin has issued a judgement in its favor in the patent infringement suit filed by RDPA over OOH methodology. The Court found that five of its patents are ...
