COVID Mobility Update (July 2nd)
Distance traveled daily is at 93% of the travel occurring prior to COVID-19 restrictions.
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Since the beginning of the COVID-19 crisis and the associated regulations that followed, the Geopath and Intermx teams have spent countless hours monitoring population movement data. This has included compiling any relevant information that would be useful to the OOH industry through any of the resources available to us.
As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large.
Today we are sharing an updated version of the Daily Mobility tracking reports that we have been releasing over the past three months.
According to the data, the average miles traveled daily decreased slightly over the last week, but remains up significantly versus the April low at 73%. Distance traveled daily is now at 93% of the travel occurring the first week of March, prior to when the COVID-19 restrictions went into effect.
To view the full report on this data, please click here.