Top 100 DMAs Report (Updated Data Through May 22nd)
Substantial growth in average daily miles traveled over the past month in the top 100 DMAs
We hope everyone had a great Memorial Day weekend, and you and your loved ones are staying safe and healthy.
Over the past two months, the Geopath and Intermx teams have spent countless hours monitoring population movement data, and compiling any relevant information that would be useful to the OOH industry.
Today’s presentation is an updated version of the “Top 100 DMAs” deck we released on May 8th, refreshed with data through May 22nd.
According to the data, all of the top 100 DMAs have seen a double-digit increase in distance traveled in an average day over the last month. Additionally, some of the biggest increases being recorded are in the largest DMAs.
To view the full report on this data, please click here.