Geopath Spotlight: Automotive Industry
Geopath Industy Spotlight

Geopath has a wealth of data which can provide you insights to run your out of home business better.  Want to target specific audiences with out-of-home, or learn more about advertisers in key industries? We can help with both, and much more here at Geopath. 

For today’s Geopath Spotlight, let’s take a look at the top OOH spenders in the Automotive industry. Based on 2019 national data pulled from Kantar, the top 15 OOH advertisers in the Automotive category were as follows:

1. Toyota Dealers Association
2. General Motors
3. Lexus
4. Nissan
5. Ford
6. Toyota
7. WeatherTech
8. Porsche
9. Honda Dealers Association
10. Chevrolet Dealers Association
11. Dollar Rent-A-Car
12. Chrysler
13. National Car Rental
14. Fiat
15. Hyundai

In fact, both General Motors and Nissan have raised their OOH investment since 2018, increasing their OOH spends by 68% and 37% in 2019, respectively! This decision to spend more in OOH helped General Motors lock in the second spot on the top ten automotive advertiser list, and Nissan to jump two spots, moving from the 4^th spot to 6^th in 2019.

This data and much more is available to Geopath members in their geekOUT library. If you are a member, make sure to check out our Auto-intender research deck in the Geopath GeekOUT library!