DMA Report | November 2nd, 2020
Report showing travel trends for every DMA across the country

DMA Report | November 2nd, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 19th. To see data on your market or to view the full report, please click here or on the image below.

COVID Mobility Update (October 29th)
Average miles traveled daily represents 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (October 29th) <br/> <span style='color:#000000;font-size: 18px;'> Average miles traveled daily represents 93% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through October 27th. According to the data, the average miles traveled daily across the US has remained relatively stable week over week, now up 73% since the April low-point.  In ...

‘Shifting Gears’ with OOH
GeekOUT Fast Fact Friday

‘Shifting Gears’ with OOH <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
The automotive industry, like so many other industries in the US, was deeply affected when COVID-19 and its accompanying shutdowns arose earlier this year. Stay at home orders, dealerships closing during the lockdowns, and car manufactures converting their plants to build ventilators all played a role in the decline. During March, at the height of COVID-19 restrictions, vehicle sales tumbled 37.7% for the month in comparison to year ...

DMA Report | October 26th, 2020
Report showing travel trends for every DMA across the country

DMA Report | October 26th, 2020 <br/> <span style='color:#000000;font-size: 18px;'>Report showing travel trends for every DMA across the country</span>
Today we are sharing an updated version of our weekly DMA report, analyzing travel trends in every DMA across the country. The report is based on average daily miles traveled in these markets, and is refreshed with data through the week of October 12th. To see data on your market or to view the full report, please click here or on the image below.

Top OOH Spenders By DMA: Tampa – St. Petersburg  
GeekOUT Fast Fact Friday 

22. October 2020 Uncategorized 0
Top OOH Spenders By DMA: Tampa – St. Petersburg   <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday </span>
For today’s Fast Fact Friday, we are continuing our series examining the top OOH spenders in DMAs across the country.   Let’s travel out to the Pacific northwest, and look at the twenty-second largest DMA in the country; Portland, OR. We will take a look at not only which advertisers and industries are spending within the market, but also highlight any changes from the first to second quarter. The Geopath team released two OOH spending reports recently with data sourced from Kantar, covering second quarter spending, as well as a report covering spend from January-June. Both reports are available to ...

COVID Mobility Update (October 15th)
Average miles traveled daily represents 93% of the travel occurring prior to COVID-19 restrictions.

COVID Mobility Update (October 15th) <br/> <span style='color:#000000;font-size: 18px;'>Average miles traveled daily represents 93% of the travel occurring prior to COVID-19 restrictions.</span>
Today we are sharing an updated version of the Daily Mobility tracking report that we have been releasing weekly over the past six months, refreshed with data through the week of October 5th. According to the data, the average miles traveled daily across the US has remained relatively stable week over week, now up 73% since the ...

Sitting Down with Out of Home
GeekOUT Friday Fast Fact

15. October 2020 Uncategorized 0
Sitting Down with Out of Home <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Friday Fast Fact </span>
Family dinners are a staple of many of our lives, and if you have younger children, it can sometimes be a difficult process. Planning ahead on what to make, finding the time to start cooking, and then corralling the whole family — which can be an event of itself. Even if you live and eat on your own, the process can be exhausting ...

DMA Report | Average Daily Miles Traveled (July 20th)
A report showcasing travel trends in every DMA around the country.

DMA Report | Average Daily Miles Traveled (July 20th) <br/> <span style='color:#000000;font-size: 18px;'>A report showcasing travel trends in every DMA around the country. </span>
We hope everyone is continuing to read our updates in good health.   The Geopath and Intermx teams continue to monitor any relevant information that would be useful to the OOH industry through the resources available to us. As the situation has remained fluid, we will continue to provide the most up-to-date data we have available, ...

Top 100 DMAs Report (Updated Data Through July 15th)
Markets seeing double or triple-digit increases since April lows.

Top 100 DMAs Report (Updated Data Through July 15th) <br/> <span style='color:#000000;font-size: 18px;'>Markets seeing double or triple-digit increases since April lows.</span>
We hope everyone is continuing to receive our updates in good health. As the situation remains fluid, the Geopath and Intermx teams will continue to provide the most up-to-date data we have available, in an effort to support not only our members, but the OOH industry at large. Today we are sharing an updated version of the “Top ...

Using OOH to Reach Political Audiences in Battleground States
GeekOUT Fast Fact Friday

Using OOH to Reach Political Audiences in Battleground States <br/> <span style='color:#000000;font-size: 18px;'>GeekOUT Fast Fact Friday</span>
As we continue to move toward November, political advertising is becoming more prevalent across all media formats, especially in key battleground states. Marketing committees for campaigns are looking at all media options available to not only reinforce support of their candidate among their base, but also to convert independent voters as well as conquest voters from their opponent’s party.   Over the past several ...