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Category: Geopath Strategic Initiatives

Geopath: Separating Fact from Fiction
A note from Interim President Rob Peterson.

by Geopath 21. March 2025 Geopath Strategic Initiatives 0
Geopath: Separating Fact from Fiction <br/> <span style='color:#000000;font-size: 18px;'>A note from Interim President Rob Peterson.</span>
The Wyse Group was engaged in August of 2024 to oversee Geopath during a challenging period in their history. First, as a Board Advisor and now, as Interim President. We were enlisted to collaborate with the senior leadership, manage day-to-day operations, review and modify contracts, execute on the 2024 and 2025 budget, and enable the ...

Bringing the Industry Together: Creating a Common Foundation for OOH Planning

by Geopath 02. November 2022 Geopath Strategic Initiatives 0
Bringing the Industry Together: Creating a Common Foundation for OOH Planning
Technology has enabled the OOH industry to take its rightful place as a vital component of brands’ overall media mix. However, as a result of the growing scale, and variety, of OOH media types—such as retail video and audio media and digital screens on taxis—the OOH industry has become subject to the same fragmentation and ...

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