February 14th
Friday Fast Fact
Happy Valentine’s Day!
In the US and a handful of other countries around the world, February 14th is celebrated as Valentine’s Day – a day generally known for affection and romance. The actual origins of this holiday are a bit murky, and differ depending on where you look; there was a Christian Saint Valentine (or likely more than one), and the day’s celebrations have roots in several places, including a Roman feast from centuries ago.
However, February 14th is not just significant for its usual association with Valentine’s Day. Separately, two US States celebrated their initial statehood on this day: Oregon became the 33rd State in 1859, and Arizona became the 48th State in 1912.
In fact, Arizona became the last-added state in the continental US with its 1912 statehood!
Let’s look at some Fast Facts on the OOH in both of these states!
In Arizona:
Geopath measures over 64,000 spots at the state level, with inventory coming from 43 different operators. There are over 2.5 billion impressions on these units every week!
The total population in the state is around 7.2 million people; additionally, 74% of the state’s population is 21+! With the state’s natural beauty, and multiple National Parks (including the Grand Canyon), there is ample space for outdoor activities here. Let’s take a look at those who have been hiking in the last 12 months, broken out by County.
Interestingly, Coconino County, where a majority of the Grand Canyon is located within the state, indexes most highly for hikers – 19% above the state’s average!
In Oregon:
Geopath measures over 19,000 spots at the state level, with inventory coming from 32 different operators. There are over 416 million impressions on these units every week!
The total population in the state is around 4.3 million people; additionally, 76% of the state’s population is 21+! Oregon itself is also a place of great beauty, with its own National Park and several protected areas throughout the state. To that end, let’s take a look at those who have been hiking in the last 12 months in this state as well, broken out by County.
At the state level, Benton County, just NW of Eugene, indexes highest for those who have been hiking in the last year, at 29% above average!
Happy statehood birthdays to Oregon and Arizona, and Happy Valentine’s Day to you all!