OOH Stats in Pennsylvania and the Wilkes-Barre DMA
Friday Fast Fact

For today’s Fast Fact, let’s take a look at some OOH statistics across the 67 counties of Pennsylvania!

Philadelphia County is the largest in the state, and is one of the three original counties established by state founder William Penn, along with Chester and Bucks counties. Interestingly, Philadelphia County is “coterminous” with the city of Philadelphia, with the extent of the county aligning with the city’s limits!

Given the state’s prominent place in United States history, it comes as no surprise that PA is home to many prominent “firsts” in the country, including the first public zoo, daily newspaper, and baseball stadium!

At the state level, Geopath audits nearly 64,000 spots, with inventory coming from 72 different operators! In the state, there is a total population of nearly 13 million. Below, you’ll find the market infographic for the Wilkes-Barre DMA, available in our geekOUT Library:

Here are a few great potential audience segments to be aware of in the Wilkes-Barre DMA!

Within the past 12 months, nearly 1 in 4 report having purchased athletic shoes, 14% have purchased athletic clothing, 20% have been swimming, 17% have been fishing, 15% have gone biking, and 13% have gone boating.

According to Geopath Insights Data, of the 1.5 million residents in the Wilkes-Barre DMA, 41% report that they have grilled outdoors, 40% have done lawn care, and 35% report doing outdoor gardening in the last 12 months.

Nearly 1 in 3 residents say they plan to make home improvements in the next 12 months. In the last year, 21% of people in the DMA have been to a professional sporting event, 15% have been to a theme park, and 14% have been to a zoo.

Of those in the DMA, over 1 in 3 say they regularly attend religious services and 17% have done volunteer work, and 8% are current or former military service members.

Geopath members can access more infographics like this through our geekOUT Library! If you have any questions about Geopath or our measurement, please reach out to us at [email protected].