Fast Fact: Memorial Day

Memorial Day weekend is just ahead of us, and with it comes the unofficial start of the summer season in the US.

Over the course of the weekend, many will travel, spend time with family, and honor the memory of those who served in the US Military. This long weekend, always the last Monday in May, is for many the first opportunity to enjoy the warm weather and engage in summer activities.

Across a 3-day period like Memorial Day Weekend, the more than 1.5 million audited spots of inventory in Geopath’s database generate approximately 40 billion impressions across all persons (0+). As we kick-off the summer season, here are some potential impression levels against several outdoor-based audiences!

• Over 6 billion impressions from hikers
• Over 0 billion impressions from golfers
• Over 6 billion impressions from boaters
• Over 2 billion impressions from those who do gardening
• Over 6 billion impressions from those who grill

Please enjoy safe travels this Memorial Day Weekend, and be sure to take time to appreciate the sacrifices of those before us.

“Unable are the loved to die. For love is immortality.” — Emily Dickinson