A Look At The Year Ahead For Geopath and OOH Media Measurement
DPAA Research Committee Presentation with Dylan Mabin

Coming off a year of strong growth, the OOH industry is positioned with incredible opportunity for greater spend in the media mix. Dylan Mabin, EVP of Operations and Acting President of Geopath, the not-for-profit organization that provides the industry-standard audience metrics for Out-of-Home (OOH) advertising, provides an overview of place-based media within Geopath’s products and services. He will also share Geopath’s vision for the future of the OOH media ecosystem and how to capitalize on that momentum.

Reach out to your DPAA representative to register!