Having entered into 2021 with a bit of trepidation for what the second year of COVID might look like, I am pleased to look back at a year that has given me hope for 2022 and beyond. Though we are still navigating surging cases, variants and more, the rates of vaccinations and people getting back ...
The GO2022 Geopath/OAAA Out of Home Conference & Expo is the premier event in Out of Home as it brings together all segments of the industry…buyers, sellers, suppliers, and adtech! May 16th – 18th, 2022 JW Marriott Marco Island Beach Resort FL #GO2022OOH
For today’s GeekOUT Fast Fact, let’s take a look at the market home to the fastest growing city in California – the Sacramento DMA. Sacramento is California’s capital city, but did you know that it is the 6th city to be designated the state capital? It has actually been the capital city on two separate ...
As noted in the recent announcement about the relaunch of the Impression Variation Dashboard, the 2021 Midyear Forecast has been trending very well versus the weekly observed data we are collecting with 95% of markets within ±10% of the current forecast for the past 5 months. Given the strong performance of the midyear forecast, Geopath ...
OOH industry organization Board also elects Vice Chair from Talon-Buntin to the Executive Committee and new members from Dentsu International, Sightline, Vector Media and Wilkins Media Company New York, NY (December 9, 2021) – Geopath, a not-for-profit organization that provides the industry-standard audience metrics for Out of Home (OOH) advertising, today announced the election ...
Geopath is excited to announce that OOH spend data for the first half of this year, sourced from Kantar, is now available to Geopath members in our geekOUT Library. As with past spending reports we have released, this data is available for the top DMAs across the country and reveals some interesting insights. For today, let’s look ...
