Our Executive Committee is currently working to ensure a seamless leadership transition. For more than 85 years, Geopath has provided its members with critical tools to analyze audience location and measure consumer engagement. Geopath remains committed to collaborating with our tripartite membership that includes advertisers, agencies, and media operators. As always, we seek guidance and ...
As announced last month, Geopath will be releasing a midyear annual forecast for the first time in the organization’s history. Since this will be a major milestone for Geopath, and the industry, we want to ensure our members are updated on what to expect over the next few weeks. Why is Geopath releasing a midyear ...
Worlds colliding How did you join Swiftmile? For me, Swiftmile is 20 years of industry experience converging. I started my career in transportation. In college, I happened to meet the international export manager for an Italian bicycle and moped manufacturer called Malaguti, which had been in business since 1930. I started as an intern ...
Our bi-weekly release into the API and Insights Suite occurred on Monday, May 17th, 2021. A complete list of all Geopath spot IDs that have been added or updated in this release can be found here. Please note that due to the Memorial Day holiday, the next inventory release will be on June 14th, 2021.
