What is Audience Segmentation? — An OOH Audience Fundamental
geekOUT Fast Facts Friday
For today’s Fast Fact Friday, we at Geopath wanted to give everyone a refresher on audience segmentation – as there will be over 8,000 different audiences to choose from within the new Geopath Insights! Check out the one-sheet below to understand more about audience segmentation, the data sources that allow the process, or anything else! This, and many, many more training materials are available in our geekOUT Library. We encourage all of our members to check it out.